Tuesday, March 11, 2008

Tip of the Iceberg

When giving presentations across the country, there is one slide in particular that seems to stand out and really hit hard on the counterfeit pharma issue and what is really out there. This image contains a quote which says it all. It states, “Most of the counterfeits are detected largely by accident. It means that we are just seeing the tip of the iceberg...We presume there is an iceberg to be found somewhere under the tip, but no one has been able to put their head under the water.” By Valerio Reggi, World Health Organization (WHO) 2007.

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